Photofixer Photographic Retouching
John Deaville | London | UK
Tel: 07986 623628

Advertising Retouching

The majority of the work I have done over the last few years falls into the category of advertising retouching.

The work I have done in this area may be working directly for the photographer, or the design agency and art directors. In some cases, I will handle the entire project, or supply files in a format so that a third party can finish the work. For example, I have done a lot of football retouching, and the final supplied product is to supply a retouched cutout. These assets can then be incorporated into other design projects.

This would involve a team of people working from an initial brief set out between the client and art direction team. This is then used as a direction for everyone else to work from. Sometimes this can be open ended as they are undecided on the final creative treatment (for example contrast and colours on a portrait) or it may be quite strict (wanting clothes to be a specific Pantone reference). Usually I liaise with the photographer to submit some initial creative options and once those are approved, we use that as a template for the rest of the job.

Commercial and Advertising Retouching by London photographic retoucher John Deaville Photo Retouching by London photographic retoucher John Deaville

As there is a team of other designers involved, and changes to the brief may happen, I always keeps various stages of the files on archive. I may also submit layered files to the designer so that they can action tweaks and adjustments at a later stage.

I use a fully calibrated Macintosh system plus the Adobe Creative Cloud apps like Photoshop and Illustrator as well as other software like Cinema 4D to create creative and precision retouching work. My previous clients include people like: The Football Association, English Cricket Board, British Athletics, UK Sport, BBC, Channel 4, Molton Brown, CRUK, Innocent Drinks, Olay and others.

If you have a advertising or commercial retouching project, and you would like more information, please get in touch with any questions you have

Commercial Retouching by retoucher John Deaville at Photofixer Commercial Retouching by London photographic retoucher John Deaville

Advertising Retouching Samples

To see more examples, please take a look at my portfolio or my projects section. The portfolio has around 20 highlighted images and the projects can be sorted according to category.