Photofixer Photographic Retouching
John Deaville | London | UK
Tel: 07986 623628

Milwaukee Powertools | Brochure Retouching

Milwaukee Powertools, Advertising Retouching by Photofixer London

I used a comination of techniques to create a grungy industrial look:

  • I created a faux HDR look.
  • I selectively dodged and burned to accentuate local contrast.
  • I used custom brushes to create debris and smoke.
  • I desaturated everything apart from the reds of the branding / jacket.

Select the thumbs below to view gallery:

Photography: Ranald Mackechnie:

Post Production and Retouching: John Deaville:

Take a look at my retouching portfolio for more Advertising Retouching Retouching examples.

All images copyrighted to credited photographers, please do not reproduce without permission, thank you.

Use the slider to view before and after images:

Advertising Retouching portfolio of London freelance retoucher John Deaville at Photofixer

some before and after examples of the Milwaukee project on my blog











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