Product and Packshot Retouching

Product and Packshot Photographic Retouching by Retoucher John Deaville, Photofixer London UK Product and Packshot Photographic Retouching by Retoucher John Deaville, Photofixer London UK

Product Retouching is a much more precise form of photographic retouching, The aim is to enhance the photographic image and accentuate the individual details using a variety of methods to create an end image that, in many cases, would not be able to be created in the camera alone. Examples of this might include:

  • Altering chrome or materials to be a specific colour value,
  • Fusing together multiple exposures or selectively masking different exposures to get a fuller range of detail in shadows and highlights,
  • Selectively masking shots lit at different angles to eliminate ugly shadows caused by lighting a particular part of the product,
  • Using Illustrator artwork to replace logos that might be blurry / work and damaged in transit,
  • Enhancing selective parts of the image (applying increased sharpening on crystals to make them ‘pop’),
  • Using 3D modelling to replace elements,
  • Images are pathed and masked off, so the backgrounds can be altered at a ¬†later stage, or the path used for automatic clipping in page layouts.

I use a fully calibrated Macintosh system plus the Adobe Creative Cloud apps like Photoshop and Illustrator as well as other software like Cinema 4D to create creative and precision retouching work. In the past, my packshot and product retouching work has been used for prestigious clients like: Bosch, Debeers, Molton Brown, Mappin and Webb, LSA, Neff, Vodaphone and more.

If you have a packshot retouching project that you would like to discuss, please contact me and I will be happy to answer any questions.

Product and Packshot Retouching Case study

In the case of Packaging for Molton Brown, the supplied packaging had been damaged in transit resulting in lots of scuff marks and creases. Using the angles of the original photograph as a guide, I recreated the surfaces of the box in Photoshop, using gradients to mimic the lighting of the photo plus to create the reflective sheen of the silver label. I then used the original Illustrator artwork supplied by Molton Brown and distorted it, partly using Illustrator and fine tuned the position in Photoshop. Finally, I added some texture to the base cardboard box, plus added some embossing to the artwork so it looked like a spot varnish. Take a look at the post for the finished result.

Product and Packshot Photographic Retouching by Retoucher John Deaville, Photofixer London UK Product and Packshot Photographic Retouching by Retoucher John Deaville, Photofixer London UK

Product and Packshot Retouching Samples

Please take a look at my Packshot Retouching section in my portfolio, featuring around 20 highlighted images from the last few years.

Also you can see more detailed information on Packshot Retouching Case Studies in my Projects section, these pages feature several final images from each project, plus a description of the project, work in progress, before/after examples and more.

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