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Photographic Retouching for Innocent Fruit Juice

Photographic Retouching for Innocent Fruit Juice

May 22nd, 2016

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Photography by Ranald Mackechnie, http://www.ranaldmac.com

Art Direction by Innocent

The car and props were photographed in the studio independently so that we had the option of rearranging slightly if necessary. We tried a number of options but the labels are pretty much drawn from scratch using the flat illustrator artwork. This was so the surfaces were nice and clean, plus we could easily flip the images and use different language options by just using new artwork files. A new background was added and we selectively created highlights and brightened the image up to look like a summers day.

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