Advertising and PR Retouching

The majority of the work I have done over the last few years falls broadly into the category of Advertising and Commercial PR Retouching. This would involve a team of people working from an initial brief set out between the client and art direction team. This is then used as a direction for everyone else to work from. Sometimes this can be open ended as they are undecided on the final creative treatment (for example contrast and colours on a portrait) or it may be quite strict (wanting clothes to be a specific Pantone reference). Usually I would lease with the photographer to submit some initial creative options and once those are approved, we would use that as a template for the rest of the job.

As there is a team of other designers involved, and changes to the brief may happen, I always keeps various stages of the files on archive. and I may also submit layered files to the designer so that they can action tweaks and adjustments at a later stage.

I use a fully calibrated Macintosh system plus the Adobe Creative Cloud apps like Photoshop and Illustrator as well as other software like Cinema 4D to create creative and precision retouching work. In the past, my advertising and commercial retouching work has been used for clients like: The Football Association, English Cricket Board, London Symphony Orchestra, British Athletics, UK Sport, BBC, Channel 4, Molton Brown, CRUK, Innocent Drinks, Olay and others.

If you have a advertising or commercial retouching project, and you would like more information, please get in touch with any questions you have

Advertising and Commercial PR Retouching Samples

Visit my portfolio for highlighted examples of Advertising and Commercial Retouching, or …

Visit my Projects section for Advertising and Commercial PR Retouching Case studies, showing several finished images from that project as well as a description of what was involved, work in progress, before and after examples and other media.


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