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This was one stage of several projects that I worked on for this campaign, all credits and links will be listed at the end of the page.

Working with the art direction provided by Design Room Sport, I was supplied with some previously shot images of the main players from Nike as well as studio shots of fans and players by Stuart. The lighting had been set up to match the original key players and my retouching style was trying to mimic one of the already approved stages of this project.

All the figures were then cut out plus base shadows added to the floors so that all the figures could be moved and scaled at a later point.

Finally, DRS selected some background images to use as a backdrop so that we could get some initial comps put together for approval, but I supplied a fully layered file so that everything could be moved if required.

CREDITS:

Photography by Stuart Hendry: http://www.stuarthendry.co.uk

Art Direction, Design Room Sport: http://www.designroomsport.com/

http://www.designroomsport.com/work/fa-of-wales-uefa-euros-2016-qualifiers-campaign.aspx

Related Posts:

coming soon

All images are copyrighted to John Deaville and accredited sources. Any reproduction is strictly prohibited without written permission.

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