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I used a combination of effects to create a grungy HDR effect on all of these images plus a lot of selective dodging and burning to accentaute shading and vignetting. I partially desaturated everything apart from the reds which make up the branding of the company.

I used some custom brushes to add additional atmosphere like smoke and mist as well as the wood chips and sparks flying out of the tools.

Photography by Ranald Mackechnie: http://ranaldmac.com

Post Production and Retouching by John Deaville: http://www.johndeaville.co.uk

Related Pages:

some before and after examples of the Milwaukee project on my blog

Take a look at my retouching portfolio for more Advertising Retouching Retouching examples.

All images copyrighted to credited photographers, please do not reproduce without permission, thank you.

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