Advertising retouching and Photographic Post Production by Photofixer, London

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Cancer Research UK photographic project, shot by London Commercial Photographer Ranald Mackechnie to tie in with their overall Rebranding by Interbrand.

All the figures and groups were photographed overhead in the studio in multiple images, selected figures were chosen and cut out, positioned and the colour of clothing changed (as there were a limited number of individuals). Finally, shading was added to complete the composition

You can see more examples of commercial and advertising photographic retouching here

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